“WE UNDERSTAND YOUR WORLD...”

- HDFC

In the heart of our economy’s financial sector lies HDFC AMC, with a market cap of Rs 83,098.65 Cr. Being a subsidiary of HDFC, it certainly follows the principles on which one of our country’s biggest banks was built.

HDFC, built on the vision of Shri HT Parekh to provide housing finance and help middle-class citizens own a home without waiting for retirement, has now become one of the major companies in the country.

But what truly stands out is the impeccable leadership of the company and the employee engagement initiatives that keep the workforce motivated.

This interview with Alok Sheopurkar, PCC, Head of HR at HDFC AMC Ltd., is both inspiring and insightful. His contributions and leadership style have been instrumental in shaping employee attitudes and driving organizational success.

W.E.-Matter has always emphasized treating employees with respect and enabling growth. Employee engagement, therefore, becomes a business strategy rather than just an HR activity.

HDFC AMC not only delivers value to its clients but also to its employees, which helped the company earn recognition at the WE Global Employees Choice Awards 2022.

What did the leaders do differently?

HDFC is a conservative organization that prefers staying away from the limelight, staying true to the founder Shri Parekh’s vision. The company strongly values consumer trust and ethical practices.

As highlighted by Mr. Prashant Srivastava, CEO of W.E.-Matter, HDFC’s deep-rooted culture plays a critical role in balancing employee engagement, customer satisfaction, and stakeholder wellbeing.

“RESPECT, TRUST, HONESTY AND CONFIDENCE...”

When discussing vision, Alok emphasized that HDFC aims not just to be the best, but the most respected asset manager in the world.

The company prioritizes trust and ethical conduct, ensuring long-term relationships with both employees and clients.

HDFC fosters a family-like, inclusive, and supportive work environment.

"We will not throw the rulebook at employees when they need humanitarian support."

This philosophy reflects a culture where employees feel safe, supported, and heard.

“THE BIGGEST ACHIEVEMENT”

HDFC contributes to society through initiatives like a cancer care mutual fund scheme. Alok considers being part of such impactful work one of his biggest achievements.

“DEAR YOUNG PROFESSIONALS...”

Alok encourages young HR professionals to stay proactive, embrace learning, and engage with diverse business challenges.

He highlights that meaningful conversations and curiosity drive respect and growth in the industry.

“Your doctor or lawyer is as effective as your brief is, and your HR is as effective as the space you create for them.”

Organizations, much like artwork, take time to build and evolve.

THE W.E.-MATTER IMPACT

Initially hesitant, HDFC AMC recognized the importance of employee wellbeing and engagement. W.E.-Matter became their partner in driving this transformation.

Through data-driven insights, W.E.-Matter helped refine policies and demonstrated that a one-size-fits-all approach does not work in a multi-generational workforce.

Alok described W.E.-Matter as “passionate, scientific, and committed.”

He believes that W.E.-Matter will continue to build innovative, research-backed solutions that organizations can rely on with confidence.

Are you inspired to create high-performing teams?

Introducing W.E.-Matter! Our employee wellbeing and engagement survey model caters to multiple generations and is proven to drive business outcomes.

Book a demo now and build an organization that lasts for decades!

View the full video: Watch here